i'mb creative

Work / Altılar

From field to shelf, a simple and trustworthy seed brand.

Logo · Corporate identity · Packaging

Sector
Agriculture · Seeds
Delivered
Logo, identity, 8 sacks, 2 videos
Scope
  • Logo design
  • Corporate identity and color palette
  • Sack designs
  • Logo animation and presentation film
Altılar logo and corporate colors.

Altılar

We designed Altılar’s logo and corporate identity. The leaf and the smile line in the logo carry the brand’s bond with nature; navy and green form the base of the corporate palette.

We applied the same system to the sacks of eight seed varieties: each has its own color, the layout stays the same. A logo animation and a short presentation film complete the identity and packaging family.

Logo and identity

Logo, negative use, color palette and packaging family.

Altılar logo on navy and on a business card.
Altılar corporate palette: green, navy, anthracite.
The eight-variety Altılar sack family.

Sack designs

Each variety in its own color; one system, eight packs.

Aydan Hanım barley seed sack.
Barbaros barley seed sack.
Çeşit 1252 durum wheat seed sack.
Kızıltan 91 durum wheat seed sack.
Larende barley seed sack.
Sönmez 2001 bread wheat seed sack.
Tarm 92 barley seed sack.
TT 601 bread wheat seed sack.

Motion

A logo animation and a presentation film covering the identity end to end.

Identity and packaging presentation0:25
Logo animation0:05
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